In 1991, the younger bakers were dropped, leaving Wendell as the sole mascot for several years. The other two bakers, known as Bob and Quello, were considerably more youthful in appearance than Wendell. Starting in 1985 there were three animated bakers as the mascots, one of which is named Wendell. The child received a set of Hot Wheels toys as a grand prize. It was invented by scientist John Mendesh and General Mills assistant product manager Elisabeth Trach after receiving the idea from an unnamed child in a "give us your best idea for a cereal" radio contest held by General Mills. Originally the cereal was plain squares but currently features cinnamon-colored swirling on each piece. Wendell was replaced as a mascot by the "Crazy Squares", sentient Cinnamon Toast Crunch squares that often eat each other in commercials. The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell. In Poland and Russia the cereal is sold in bags. In most European countries and North America, the product is sold in boxes. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. "Crispy, Sweetened Whole Wheat & Rice Cereal"Ĭinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. You may have to select a menu option or click a button.Cinnamon Toast Crunch breakfast cereal.
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CINNAMON TOAST CRUNCH FACE PLUS
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The Cinnamoji Toast Crunch featuring Lucha Libre characters are now sold on shelves nationwide while the special-edition box featuring Rey Mysterio is available exclusively at Walmart this week.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others “Cinnamon Toast Crunch is an enduring brand with an amazing product, and we’re excited to welcome them as a first-time WrestleMania sponsor,” said Craig Stimmel, Head of Global Sales and Partnerships at WWE. Two versions of the cereal are available including one with Rey Myserio’s face plastered on the front for Wrestlemania 39 and the other with Lucha Libre characters jumping out from a ring. This year, the Cinnadust-covered bites are found in different Lucha Libre-style face masks with the mini crunches pictured competing in a DIY boxing ring constructed from the cereal box. “WWE is at the epicenter of sports entertainment, and we are thrilled to bring Cinnamojis’ antics to their passionate fanbase.” Marketing Communications Manager for General Mills. “Cinnamojis are always up for anything and given the chance to adventure into a world of wrestling with spirited characters, colorful masks, and enthusiastic fans, they were all in,” said Mindy Murray, Sr.
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